Why Pricing Matters

Why Pricing Matters?

By Ed Lavalette, Product Manager, Connected2Fiber

Back in the 1990s, Walmart went through a massive expansion in the U.S. that brought lower priced goods to all 50 states (Vermont was last in 1995). Not only did Walmart compel their competition to look at how products were priced, they also pushed that philosophy to their suppliers with requirements for year-over-year cost reductions… Read More

31st JANUARY 2019

Targeting Matters

Why Targeting Matters

By Ed Lavalette, Product Manager, Connected2Fiber

Connected2Fiber just celebrated its 3rd birthday two months ago and, as a startup, we are growing, experimenting, evolving, and learning every day. With experimentation on products and services with existing and potential customers comes learning, growth and great upside. However, there is a cost to this process, which is time. This is one of the most valuable commodities in our business and something we can never get back. So, we work constantly, focusing on the right “next thing” to maximize our time and efforts… Read More

13th DECEMBER 2018

why participation matters

Why Participation Matters

By Ed Lavalette, Product Manager, Connected2Fiber

In the past few years, the term “participation trophy” has entered our lexicon, typically thought of as something everyone is given for trying regardless of the outcome. As a two-time marathon finisher, I have been given a participation award for each race; however, those metals were totally earned through the many hours of planning and training. While not a two-time marathon winner, it’s the execution of all that preparation that got me to my personal goal of running the dreaded distance of 26 miles and 385 yards (twice)… Read More

14th NOVEMBER 2018


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